Pierre Filippi
Digital Marketer : : SEA Expert
Birthday:
21th of August 1980
Nationality:
French
Address:
52 rue Toots Thielemans
City:
1190 Brussels
Mobile:
0476553339
E-mail:
Website:

SUMMARY

  • AdWords certified SEA expert
  • Google Analytics certified
  • Programming skills
  • Performance & client oriented
  • Strong analytical mindset
  • Design & Creative skills
  • Rigorous & well organized.
  • Team player & autonomous
  • Great adaptiveness
  • Creative & sociable
Pierre Filippi
Digital Marketer : :  SEA Expert

ABOUT ME


In 2015 I've decided to embrace new challenges in digital marketing. I was able to adapt quickly and rapidly become an SEA expert. With SEA I've acquired a real programmatic approach. I brought my creativity to improve processes and my passion for computing led me to learn JavaScript in order to develop AdWords Scripts and work with APIs to increase productivity.

Performance and client oriented, I helped customers divide their cost per aquisition while increasing their conversions volumes and rates. My good analytical skills help me create reporting dashboards to find action points to improve campaigns performances.

I consider my profile as hybrid with good experience in both marketing and technical aspects of digital advertising. Looking forward I would like to apply my skills to other digital channels like programmatic Display and Social Networks.

WORK EXPERIENCE

SEA Programatic Expert : : Space SA

Jan 15- Present

Main tasks:

Strategic and budget recommendations for SEA campaigns. Setting up SEA campaigns following client's objectives. Kpis follow up, campaign management and optimization. Performance analysis and insightful reporting dashboards creation. Presentation of campaign's results to the client.


Achievements:

Identified a remarketing segment that helped decrease client's CPA by 23% and increase conversion rate by 20%

Decreased CPA from 75€ to 9€ while increasing the number of conversion by 2 after restructuring client's account

C-level presentation of SEA for the agency's customers at Google Brussels

Adwords Certification

Freelance 3D graphic designer

Apr 07- Jan 15

Crafting 3D artwork and motion design pieces. I also took part in movie production and on set vfx supervision.

Website Portfolio:
www.neodreams.be

3D Visualisation Artist : : Assar Architects.

Apr 07 - Jan 11

Main tasks:

Creation of CG (computer generated) perspectives for major real estate projects.


Objectives:

Real estate projects promotion , on construction site’s communication, citizen reviews , sun studies, preliminary volume studies, etc.

First 3D projects & photographer assistant for Levi’s jeans catalog

Jul 05 - Apr 07

Junior account executive & Digital account executive : : Grey Brussels

Jun 03- Jul 05
Clients : Masterfoods (Mars, Twix, Pedigree), Procter & Gamble (Mr Propre, Dreft), Informazout, Bongrain and Carpetright.
Main achievements:
  • E-mailing campaigns and data collection for informazout
  • Mars & Twix advertising campaigns «above»: TV, radio, Daily press, print, outdoor & internet.

SKILLS

  • SEA campaign management (Adwords, DoubleClick, Adwords scripts, API)
  • Website analytics (Google Analytics)
  • Programming (Javascript, Html5, CSS, Python)
  • 3D & motion design (Cinema 4d, Adobe suite, V-ray)
  • Flexibilty & adaptability
  • Analytical mind
  • Problem solving
  • Creativity & Collaboration

EDUCATION

2005-2006

Self taught to 3d visualisation techniques (Cinema 4D) and broadcasting production (Photoshop, After effects, Adobe Premiere).

2000-2003
Marketing Degree, Option: sales, obtained at EPHEC (Ecole Pratique des Hautes Etudes Commerciales), in Brussels. Graduated with : « distinction ».
1992-1999
High School graduation from the European school Brussels II, in Woluwé-Saint-Lambert (Brussels). Option: science.

LANGUAGES

  • French: Mother tongue, Perfect knowledge.
  • English: Fluent written and spoken (working language).
  • Spanish: Good knowledge.
  • Dutch: Basic knowledge.

LEISURE ACTIVITIES

I enjoy sport activities of any kind but mainly fitness, running and kitesurfing. I like to go to the movies or to a good restaurant with my friends. But what I enjoy the most is spending time with my little princess Luna and my wife.